Printed flyers, a simple sheet of paper utilised for effective marketing communications. Flyers are a great way to promote and build awareness for you products, services and events. With no minimum order quantity you can have as many as you require.
A handful of flyers distributed directly in to the hand of your prospective customer will raise the profile of your event, drawing customers in. Targeting geographical areas allows for the distribution of your flyers direct to the businesses or homes of your audience.
Printed flyers are generally A4, A5 or A6, flat or folded. Remember, whatever size you have your flyer printing, the paper has two sides. Utilising both sides of the flyer can increase the effectiveness. There is more room to get your message across. Your flyer design should be uncluttered so that your customer can easily see your proposition. Your customers should readily be able to see who you are and what you are offering. If your customer is confused, then you have wasted your money on the print.
Lots of people do D.I.Y, but not many build their own homes. Its a question of skills. Design is critical, many people dabble with design when they really should leave it to the experts. The design and print of your promotional material represents your business, events, products and services. If it looks like it was made at home, it implies that your business is run on a shoe string and perhaps should be avoided. In a competitive market place there is lots of choice, make sure your flyers stand out for the right reasons.
Leaflet printing provides an inexpensive means of communicating with your target audience. They allow for an immediate way to engage with your customers. Leaflets can be used to promote your business, products, services and events to a wide audience.
There are a number of ways to distribute your printed leaflets. By hand, select a target area which contains a high proportion of your target customers. It could be an industrial estate where you visit businesses, delivery a leaflet to each. Or perhaps a town center, handing out leaflets to people as they pass. Leaflets can be inserted in to local papers or trade publications.
Leaflets design is very important. You are distributing something which represents your business, products and services. It needs to embody your values and standards. The quality, feel and look of your printed leaflet will impart a subliminal message to your audience, within seconds your prospective customer will decide whether to bin it or read it. Do you really want a cheap leaflet? or do you want an effective, quality marketing tool printed at an affordable price?