With climate change now being a hot topic, and with good reason, businesses need to attune themselves to consumer interests in sustainability and eco-friendly event and promotional merchandise. If you are an event business or company looking to improve your eco credentials, what can you do to reduce your impact on the environment and still keep delighting customers?
Sustainability and the environment
We know that climate change is happening, and we know that our current actions are not enough for us to meet our target of 1.5c of warming. In fact, research by the UN Intergovernmental Panel on Climate Change shows the world is now completely off track, heading instead towards 3C – twice the recommended rate of warming. The impact of this will be catastrophic for the planet and we all need to do what we can to help mitigate it.
Both consumers and the business industry are realising that they need to take action and do “their bit” to reduce the negative impact they have on the environment. Consumers are demanding more environmentally-friendly packaging and manufacturing processes and many businesses are adopting policies and practices that help cut their carbon footprint for the wellbeing of people and the planet.
How can businesses reduce their environmental impact and appeal to environmentally aware consumers?
Whether it’s picking up a free pen at a trade show or being given a goody bag at an event, we all love a freebie! Branded merchandise has been used for years by companies, to build brand awareness and induce brand loyalty. But how much of this merchandise ends up in landfill or, worse still, in our seas?
With climate change and eco-credentials being high on the agenda, if you are not already doing so, now is the time to offer responsible, sustainable merchandise and promotional gifts for customers and events. And there isn’t a shortage of eco-friendly merchandise and products available.
Switching to an environmentally friendly event and promotional merchandise?
Free promotional merchandise at events, like T-shirts, key chains, pens and bottles tend to end up in landfills. Instead, consider promoting eco-friendly gifts that can speak to the environmentally-conscious side of the attendees. Here are some options you can consider:
- Eco-friendly/recycled notebooks and journals
- Seeded bags and bookmarks
- Reusable tote bags
- Bamboo cutlery kits
- Recycled mugs and tumblers
- Bamboo nametags
For more information on the range of eco-friendly merchandise that we can supply for your event, please contact us.